llms.txt

Google Issues Clear 2026 Guidance: No Separate SEO for AI Overviews or AI Mode

Google has published dedicated documentation clarifying that optimization for generative search features remains standard SEO. The company stresses that pages must be crawlable, indexable, relevant to user intent, and contain reliable information that the system can extract and synthesize. While classic ranking still applies, generative systems now evaluate pages across multiple stages including retrieval, fact extraction, cross-referencing, and citation decisions. Google explicitly rejects the need for llms.txt files, special AI-oriented Schema markup, or content rewritten specifically for language models. Instead, the focus is on non-commodity content that provides unique data, concrete metrics, and genuine user value. The guidance also warns against scaled content abuse and doorway-style pages created solely to capture long-tail AI-generated queries.