European Union

WhatsApp Developing AI Content Labeling Feature for Channel Admins to Meet EU Transparency Rules

WhatsApp, owned by Meta, is rolling out a new function that allows channel administrators to mark posts containing AI-generated or AI-edited media. The feature appears in the latest Android beta and stems directly from European Union requirements for transparency around artificial intelligence content. Administrators can long-press a message after publication and select an option to add an AI content label, which then displays a visible tag informing subscribers that the material was created or modified by neural network tools. The requirement applies specifically to images, videos, and other media files, while generated text remains exempt from mandatory labeling. WABetaInfo researchers spotted the change, noting that the label may become permanent once applied and that the rollout could initially target only jurisdictions with relevant legislation. Broader availability for iOS users and global deployment remain under consideration.